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Kashmir is  a paradise that has been lost in the clash of terrorism, and the callousness of our politicians. Kashmir’s youth have struggled to find a footing in their home state. Though educated, and resilient, the limited opportunities available in the ravaged state has not helped their cause. However, there appears to be an oasis of hope.

Nusrat Jehan. Image source: www.moneycontrol.com

Nusrat Jehan. Image source: http://www.moneycontrol.com

Take the example of Nusrat Jahan.  Nusrat  is from Dadoora village in south Kashmir’s Pulwama district. She graduated in computer applications in 1999. She worked as community organizer in Jammu Development Authority. Not satisfied with her job, she decided to quit and start her own business.

The cut-flower business attracted her. For Kashmiris, who suffered from militancy and resulting violence, purchasing flowers was the last thing on their minds. To start something where the returns are not assured required a lot of courage.

Nusrat’s persistence was paid off when she bagged her first contract with Jammu and Kashmir bank for their functions. As the demand for fresh flowers steadily grew, she began to grow them in her backyard. Unable to meet the growing demand, she started procuring flowers from other states, and eventually started floriculture in Budgam district of Kashmir.

After a decade of hard work and determination today, she is the president of 2000 strong J&K flower association and  owns three flower farms, a retail outlet and employs around 20 on roll staff members. The struggle of achieving annual turnover of Rs.2 Crores was not an easy job. She faced the ferocity of militants, who once threatened to kill her because of the contracts with government departments.

Kashmir’s government seems to be focused solely on tourism and  has been slow in tapping floriculture, fisheries, and agriculture based industries for income-generation opportunities. Success stories of entrepreneurs such as Nusrat Jehan are an inspiration in the troubled valley.

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