According to a PTI report, in order to make use of  the opportunities, farmers in Kerala will soon roll out the red carpet for tourists, with the state tourism department evolving new strategies to aggressively market ‘Farm Tourism’ in a big way. Sources from Kerala Tourism said that the state has tremendous potential for developing Farm Tourism in a big way without additional investment. About 3, 50,000 hectares of land under paddy cultivation can be transformed to tourist attractions in order to transfer the benefits of tourism directly to farmers.  Read more at http://www.travelbizmonitor.com/kerala-tourism-to-promote-farm-tourism-through-green-farm-kerala-venture-4576