
Image source: https://vicbethlehem.wordpress.com
With the advent of modern equipments and practices across the world, farming has become an industry. Small farmers have been routed by large corporate houses. And in rare cases where small farmers do exist, they are exposed to fierce competition, resulting in low productivity and poverty, prompting them to migrate to towns and cities.
Though the constant conflicts played out in the news obscure Palestine’s ancient and rich farming tradition, they have been able to flourish, thanks to Canaan.
Canaan is a mission based Palestinian fair trade company that seeks to empower small and marginalized Palestinian producer communities caught in the midst of conflict through organic agricultural production and fair trade.
Nasser Abufarha, a graduate student in anthropology at the University of Wisconsin in Madison, wrapped up his dissertation on suicide bombers and headed home to the West Bank. The olive farming industry there was a disaster. Low yields due to poor soil treatment, and farmers barely breaking even—leading many to abandon their fields and migrate to Palestinian cities, where unemployment was around 40 percent. Tapping into savings from running a Middle Eastern restaurant in Madison, Abufarha in 2004 invested

Image Source: www.canaanfairtrade.com
some $100,000 to start a company he called Canaan Fair Trade. The son of a watermelon farmer, he offered growers nearly twice the going rate during the olive harvest that year and soon started shipping oil to the U.S. and Europe. The company today works with more than 1,500 farmers in 43 villages. Mr. Abufarha helped create farmer cooperatives and network the co-ops to address quality issues.

Canaan Fair Trade Products. Image source: www.thechangecreation.com
By working together, farmers benefit from collective pressing that allows them to press smaller yields on a daily basis, resulting in higher quality oil. They are also able to maintain traditional farming techniques, with minimal use of machinery, ensuring that the land retains its quality for future generations. Along with Olive Oil, the farmers at Canaan also produce honey, tahini, couscous, and Za’ atar. Canaan is an excellent example of how fair trade can help disadvantaged farmers and their families rebuild their lives and communities around their land.
Mr. Abufarha says that “his satisfaction with the success of the association goes beyond the economics as it touches the lives of thousands of families, creates positive change in the producers’ environment, brings special delicacies to the world, and connects Palestinian producers with food lovers and socially and environmentally responsible communities around the world.”













